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Marketing Management: Knowledge and Skills, 11th Edition

Marketing Management: Knowledge and Skills, 11th Edition

ISBN-13: 978-0-07-786105-6

ISBN-10: 0-07-786105-1

Authors:

  • J. Paul Peter
  • Jr. James H. Donnelly

Binding: Hardcover

Edition: 11th

Pages: 816

Date Published: October 11th, 2012

Publisher: McGraw-Hill Education

Retail Price: $197.56

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